Despite the Premier League sides once again struggling to make much of an impact on a European stage this year – with no British club making it past the last 16 in either the Europa League or Champions League – it appears that our teams are watching their reputations skyrocket globally, with eight of the top ten fastest growing brands in the world coming from these shores, according to the Metro.
This may have something to do with the major television deal that will begin in 2016. The BBC report that the deal is worth £5.14bn, which is worth a staggering £10.9m per game.
And even though Chelsea returned to the top of the table this season after five years, and Manchester United moved back into the top four after a year away – and became the world’s first club to boast a brand worth over $1bn, the Metro report – it is a surprising name that has experienced the most rapid growth this year.
Here is the top ten in full:
9= West Bromwich Albion (57% growth)
After a terrible season that saw them finish just three points from falling back into the Championship – and once again cementing their reputation as a yo-yo club – it appeared the Baggies were to carry on much in the same way this season under Alan Irvine. Nearing the end of December, the Midlands side sat one point clear of the bottom three when the former Everton coach was sacked. However, under Tony Pulis, they got their act together and finished just four points off the top half.
9= Manchester City (57%)
Despite failing to defend their title, Manchester City watched their brand value rise considerably this year. That will be a major benefit to Manuel Pellegrini, as he tries to build a side that can not only compete with Chelsea for the league crown next year, but also put in the kind of performance that they have yet to register on the continental stage. The form of their ultimate marquee name Sergio Aguero would have surely helped their value to grow.
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