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Arsenal announce new kit deal with manufacturing giants Puma

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By Stephen Sharman

Monday 27 January 2014

Arsenal have announced a new long-term partnership with major sportswear brand Puma, seeing them become the Premier League side’s kit suppliers from July 2014, The Daily Mail has revealed.


The deal which has been described as ‘the biggest deal in Arsenal and Puma’s history, will see the sports company replace Nike as shirt manufacturers.

The Gunners, who have been partners with Nike since 1994, currently receive around £30 million a year from main sponsors Emirates Airlines, and although official figures yet to be released, look set to receive a similar amount from Puma.

Speaking about the new deal for the club, Arsenal chief executive Ivan Gazidis said: “We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own.

“This represents another important step forward in Arsenal's progression on and off the pitch.”

Puma have a number of other partnerships in the game with notable German clubs Borussia Dortmund and FVB Stuttgart as well as current Arsenal forward Olivier Giroud and former Gunners captain Cesc Fabregas who currently plays at Barcelona.

Arsenal aren’t the only football club they signed a new deal with this year, having agreed five-year deals with Scottish club Rangers and Serbian side Red Star Belgrade at the beginning of the 2013/14 season.

With Cardiff City and Newcastle United the only other Premier League sides to have their kit made by Puma, the deal with Arsenal is one that company chief executive Bjoern Gulden feels is a major coup.

He said: “Arsenal have been a key strategic target for Puma for a number of years now.

“As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand.”

The company also sponsor athlete Usain Bolt who recently agreed a new deal until after the next Olympic Games in Brazil.

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