Home
News
Features
Premier League
EPL Home
Latest
Clubs
Stadiums
Friends
Blogs
Football League
World Cup 2014
Europe
Euro Football Home
Latest
Russian Premier
Bundesliga
Ligue 1
La Liga
Football Italiano
International
International Home
Latest
World Cup 2010
Euro 2012 Stadiums
Euro 2012
Denmark 2011
AFCON 2013
Betting
About Us
Advertising
Write for us
Privacy
Recruitment
Twitter
Contact Us
 
 

Heineken launch new UEFA Champions League video ad campaign


Bookmark and Share

By Tim Doel

Tuesday 13 September 2011

With the new UEFA Champions League Group stages just hours away from kicking off, competition sponsors and leading premium beer brand Heineken have launched their new campaign for the coming season, called ‘Legendary Football’, aimed at highlighting the ‘stage‘ of magical moments that the Champions League and football legends create.



On Champions League match-nights, two brand new adverts (scroll down to view) will be played around Europe, with an artistic, theatrical theme. Five European greats, Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud van Nistelrooy take part in the mini-films: one is set in an opera house, where Seedorf lines-up shot against Buffon, and the second sees Vieira and van Nistelrooy in a gladiatorial ring, trying to win a header ahead of Adlers goal. There are also some outtakes and behind the scenes footage of the recordings.


Vieira explains: “I do think that there is a parallel between art and soccer, when you are playing in the Champions League you feel that you are in an arena. We players compare ourselves to gladiators and when the battle starts against the opponent you then have to go out there and try to win the match.”


The Heineken Global Brand Director Cyril Charzat said: “Legendary Football captivates the excitement of the very best that club football has to offer and the enjoyment of these high standards is something that Heineken has in common with football enthusiasts.”


The videos will get their first official showings in television coverage of tonight's Champions League ties, throughout Europe.


Heineken - Legendary Football campaign videos




Related Articles


» 

Liverpool vs Arsenal - Premier League preview and team news

» 

Arsenal to make January bid for Kramer

» 

Looking for a job in football? Submit your CV now

» 

Southampton interested in winger Elia

» 

Liverpool’s Suso targeted by Milan

» 

Looking for a job in football? Submit your CV now

» 

Tottenham fined by UEFA following Europa League pitch invasions

 
 

 
 
 
 

 
 

Name

Email Address *

Comments


Please enter code on left.


Terms & Conditions

* A valid email is required to submit a comment. Your email will not be displayed on this or any other website, nor will it be passed to any 3rd parties. For more information please see the terms and conditions.



0 Comments


No Comments have been posted yet


 
 

 
  
 

 
 

Premier League Football News


ArsenalAston VillaChelseaEvertonFulhamLiverpoolManchester CityManchester UtdNewcastle UtdNorwich City
ReadingQueens Park RangersSouthamptonStoke CitySunderlandSwansea CityTottenham HotspurWest Bromwich AlbionWest HamWigan Athletic

 
 

 
 
 
 

 
 
 
 

 
  
 

 
 

Follow us...



 
 

 
  
 

Kick Football News