Such is the void between the ´haves` and ´have-nots` that the broadcasting contract for the next three seasons means Racing will remain the poor relations of Spain’s top-flight, earning less from TV rights than even recently-promoted Rayo Vallecano and Granada. Indeed, the Cantabrians will only pick up close to €14m per season from Mediapro, the company that owns the rights, a figure almost ten times less than Barca and Real. This figure is arrived at by adding together income from television rights and the so-called ´U Televisiva`, the luminous perimeter advertising boards seen during matches, together with radio contracts.
Unsurprisingly, the Racing hierarchy are unhappy with this form of share-out and are already looking with optimism to the 2014/15 season when a new deal will be put on the table. It will be something that Racing, as club President Francisco Pern