Ayre setback in Liverpool overseas tv rights claim

Liverpool managing director Ian Ayre believes the option for Premier League clubs to sell their overseas television rights on an individual basis would benefit English clubs in Europe, according to Sky Sports.

Currently the broadcast rights are sold as a group package, earning Premier League clubs a share of £3.2 billion from 2010-2013.

However, Ayre claims that this is ‘disadvantaging’ English clubs against other big clubs in Europe, and has suggested following the Spanish model, in which team are allowed to negotiate their own packages.

This means that the bigger clubs will receive a significantly better deal than the smaller clubs. Ayre’s plans have come under criticism, particularly from the smaller clubs, and Manchester United and Chelsea have distanced themselves also.

This comes as a blow to Ayre, as Liverpool need a 13 club majority to force a change to the Premier League rulebook.

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