Real Madrid third in list of world’s most valuable sports brands


Forbes magazine, one of the most prestigious in the USA and founded in 1971 by financial journalist B.C. Forbes, has released a report on the valuation of sports brands, with Real Madrid third amongst sporting institutions and Cristiano Ronaldo enjoying being the seventh most valuable brand on the planet.

The magazine values the Real Madrid brand at €199m, which is only bettered by Manchester United (€203m) and the New York Yankees (€256m). Barcelona are seventh on the list with a value of €129m and there are six European football clubs in the top ten: Manchester United, Real Madrid, Bayern Munich, Barcelona, Arsenal and AC Milan.

The final value obtained is calculated by way of a complicated system in which a club’s earnings outside its domestic league and the Champions League are multiplied by four.

A few days ago the same publication made public the most valuable teams in professional sport with Manchester United in first place, priced at €1,406m, and Real Madrid fifth (€1,094), while Barca are surprisingly down in 26th position with a valuation of €735m.

In the list of sporting superstars Cristiano Ronaldo comes in at ninth, the second footballer on the list after David Beckham, who despite approaching the end of his career holds a value of €15m, with Ronaldo on €7m.

Strangely, Balon d’Or winner Lionel Messi’s name does not appear in the rankings, which places golfer Tiger Woods at No 1 with tennis player Roger Federer second; Spain’s Rafa Nadal is another that does not make the top ten.

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