The magazine values the Real Madrid brand at €199m, which is only bettered by Manchester United (€203m) and the New York Yankees (€256m). Barcelona are seventh on the list with a value of €129m and there are six European football clubs in the top ten: Manchester United, Real Madrid, Bayern Munich, Barcelona, Arsenal and AC Milan.
The final value obtained is calculated by way of a complicated system in which a club’s earnings outside its domestic league and the Champions League are multiplied by four.
A few days ago the same publication made public the most valuable teams in professional sport with Manchester United in first place, priced at €1,406m, and Real Madrid fifth (€1,094), while Barca are surprisingly down in 26th position with a valuation of €735m.
In the list of sporting superstars Cristiano Ronaldo comes in at ninth, the second footballer on the list after David Beckham, who despite approaching the end of his career holds a value of €15m, with Ronaldo on €7m.
Strangely, Balon d’Or winner Lionel Messi’s name does not appear in the rankings, which places golfer Tiger Woods at No 1 with tennis player Roger Federer second; Spain’s Rafa Nadal is another that does not make the top ten.