Chelsea plan sale of stadium naming rights

Chelsea look set to sell the naming rights to Stamford Bridge in early 2012, the club has revealed.

Last month the West London club had hoped to secure the freehold to the land in which Stamford Bridge is built, however they failed to achieve the required 75% vote from Chelsea Pitch Owners shareholders. This provided a major blow to the club’s hopes of selling their current home and moving to a new, bigger stadium.

The club’s Chief Executive, Ron Gourlay, has revealed to the club’s website that an announcement regarding the sale would be made in the New Year: “We have outgrown our stadium. We hope to make an announcement on naming rights in the next six to eight months. It would make a big step as we have to drive up the revenues.”

Stamford Bridge currently has just the 8th highest capacity in the Premier League and Gourlay realises that the club has outgrown its modest home.

“We need a 60-65,000 stadium. We have the eighth biggest stadium in England and the 61st biggest in Europe.”

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