Liverpool’s managing director Ian Ayre has insisted that the club will never sell the naming rights to Anfield, according to The
Newcastle recently changed the name of their St James’ Park ground to the Sports Direct Arena, but Ayre says the Reds would never take the same step.
“We have no intention of exploring naming rights for Anfield,” he said. “It has been a name deeply ingrained in our ground and our club for more than 100 years and I can’t imagine any Liverpool fan calling the current stadium anything else.
“That’s different in a new stadium as it’s a new start and a new proposition, and we are actively talking to potential naming partners for a new stadium [if that happens], but we have never considered renaming our spiritual home of Anfield.”
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