Heineken have announced that they will take the UEFA Champions League trophy worldwide and bring fans closer to the famed cup. The first destination for the tour will be Mexico City before moving on to Guadalajara. To mark its first global UEFA Champions League Trophy Tour, Heineken set-up a series of hidden camera pranks, guaranteed to resonate with every football fan. Heineken® set up the hoax to find out exactly what football fans would do if they got closer to the Trophy than they’d ever imagined. The results can be viewed here:
The trophy tour will be the sixth Heineken has undertaken and following Mexico, Africa and Asia will get to view the world famous cup. Fans will be allowed to take photos with the trophy and enjoy the experience of former international footballers. Edwin van der Sar, who won the competition two times with Ajax and Manchester United, will accompany the UEFA Champions League trophy to Mexico.
In Kenya and Shanghai, former Dutch international Ruud Gullit will travel with the trophy and will be accompanied by ex-Chelsea defender Celestine Babayaro. Other well-known ambassadors of UEFA, including Christian Karembeu and Ronald de Boer, will be part of the tour which is a great chance for fans to interact with experienced players and see the trophy in countries that do not experience UEFA Champions League football.
Hans Erik Tuijt, Heineken’s Brand Activation Manager, said: “This year’s UEFA Champions League Trophy tour launch brings football fans around the world closer to action, enabling them to interact with Heineken and the tournament. As we get closer to the final, we will continue to engage with fans by offering legendary experiences”.
UEFA Events S.A. CEO David Taylor commented on the tour, stating: “The Trophy tour really demonstrates the true global trach and appeal of the UEFA Champions League. We are delighted that together with Heineken, we can reward the passion and dedication of football fans around the world by taking the trophy to them”.