Countries can learn from Bundesliga, Lambert insists

Aston Villa boss Paul Lambert believes that the way German football is run could have a massive effect on the Premier League. Lambert thinks the low ticket prices, television coverage and stadium investment has contributed to make the Bundesliga one of the most popular in the world.

Borussia Dortmund are already through to the quarter-finals of the Champions League and Bayern Munich are on the verge after their 3-1 first leg victory in the second round away at Arsenal. Schalke are still in with a chance of reaching the quarter-finals, which shows the strength of German football at the moment. Lambert spent one season at Dortmund, winning the Champions League in 1998, the last time Dortmund won the trophy.

In England, the former Celtic midfielder is in the midst of a relegation battle with Aston Villa, but still keeps a keen eye on German football. Lambert believes that the English ticket price inflation, which has been illustrated by recent protests, has caused problems and the FA should look at the way things are run in Germany to improve the Premier League.

“Low ticket prices can help you to maintain the large fan bases, it is big business and I saw that even when I was over there”, the Villa boss said. “The games always sell out and you can be in a stadium ninety minutes before kick-off and they’ll be jam packed. German TV coverage is excellent too. Also, the investment prior to the 2006 World Cup means the stadiums are fantastic which all adds.”

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