Anfield could be renamed in Liverpool sponsorship deal

Liverpool could rename Anfield as part of a potential sponsorship deal with a Qatari telecom firm, the Daily Mail has reported.

The Reds are currently sponsored by Standard Chartered but the agreement expires in 18 months, and although the bank has a period of exclusivity to negotiate fresh terms with the Premier League side, Qatari firm Ooredoo have claimed to be interested in taking over sponsorship and would be keen on renaming Anfield.

A spokesman told Al Jazeera: “Our search included Arsenal & Manchester United but the former two have long sponsorship deals and the same applies to Manchester City so Liverpool is the only club available right now.

We want to sponsor the club in full. We want to sponsor the stadium (possibly rename it) as well as the club’s kits. Our goal is to reach the Asian markets where the Premier League has an enormous fan base.

The spokesman continued: “We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study. It is a dual interest, Liverpool needs the money to compete with the European heavyweights and we want to expand our brand to reach new markets via football.

Liverpool have played at Anfield since their formation in 1892, although the ground was originally home to Everton, who left for pastures new after a row with the landlord, who formed his own club, Liverpool, in response.

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