David Beckham – How the brand was made

There are various thoughts on the life and times of David Beckham – his money-spinning career has seen him win trophies with Manchester United, Real Madrid, across the pond with LA Galaxy, as well as recent stints with AC Milan, and currently Paris Saint-German (PSG). His career on the pitch, as well as his fame and business decisions off the pitch, have seen him become one of the richest footballers ever.

There was huge media interest still when Brand Beckham announced that Beck’s would be donating his 2012-13 PSG earnings to various children’s charities in the Paris region. Two months later and the parties involved are biding their time to ensure the money goes to the most suitable charities:

According to PSG team spokesperson Yann Guerin; “No decision has yet been made. We are considering various options,” For their part Beckham’s camp issued the following statement; “We have had hundreds of requests from Paris and far beyond. It takes time to go through all the possibilities and make sure that a seven-figure sum is spent in the best possible way.”

Mr. Guerin could not say when an announcement would be made regarding the selected charities. However, as the following Beckham Infographic clearly illustrates, this donation is a drop in the preverbal bucket for “Goldenballs” and Brand Beckham.

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