Chelsea sign “biggest deal to date” with adidas

Chelsea have signed their “biggest deal to date” – a reported £290m contract to remain with kit manufacturers Adidas until 2023, reports The Mirror.

The 10-year deal extends the Blues’ current seven-year association with the German manufacturers, with chief executive Ron Gourlay having done the deal directly with his Adidas counterpart Herbert Hainer.

Gourlay said: “We are delighted to extend our partnership until 2023 after a highly successful first seven seasons.

“Both organisations share the same ethos and ambition and the new deal reaffirms adidas’ belief in the club’s status in world football.”

The deal also helps Chelsea adhere to UEFA’s new “financial fair play” regulations, and also means they are less reliant on the money of owner Roman Abramovich in the quest of signing new players and maintaining facilities.

The club issued an official statement, adding: “This is the biggest deal to date Chelsea FC has signed with a partner and will see the sports brand continue to be the official sponsor and sportswear supplier for the club over the next 10 years.

“The partnership, which began in 2006, has continued to grow during a period of continued success for Chelsea.

“The Blues have won major honours both domestically and in Europe including being the first London club to win the UEFA Champions League. We have also won the Premier League, four FA Cups, the League Cup and last season, the UEFA Europa League.”

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