The owner of Hull City, Assem Allam, has taken the decision to rename the Premier League new boys Hull City Tigers from the beginning of the new season, the Guardian
The controversial move is aimed at strengthening the club’s international standing, and while it might help newly-promoted Hull achieve greater recognition, it could possibly divide opinion among supporters, the newspaper adds.
Allam has also decided to remove the ‘AFC’ from the club badge, a suffix which has stood since Hull City’s formation in 1904. Defending the move, the Egyptian, who bought the club in 2010, said the new name gave the club a greater sense of identity, and that the word ‘City’ was too common.
He told the Hull Daily Mail: “Hull City is irrelevant. My dislike for the word ‘City’ is because it is common. City is also associated with Leicester, Bristol, Manchester and many other clubs. I don’t like being like everyone else. I want the club to be special. It is about identity. City is a lousy identity. Hull City Association Football Club is so long.
“In the commercial world, the shorter the name, the better. It can spread quicker. I have always used short names in business. It gives you power in the science in marketing. The shorter, the more powerful the message. In Tigers, we have a really strong brand.”
Bernard Noble of the Hull City Supporters Trust gave his view on the change. He said: “My personal opinion is I’m disappointed because I’m a bit of a traditionalist. I will still say ‘I’m going to watch City’, ‘I’m going to watch the Tigers’, ‘I’m going to watch Hull’. I will still say that and so will many other people.”
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