Chelsea manager Jose Mourinho has said that his most important objective is not to win titles, but to instead build an ‘identity’ for the club, the Daily
Seven Premier League games into his second spell at Stamford Bridge, Mourinho currently sees his side third in the Premier League table, two points behind Arsenal and Liverpool, after late goals from Eden Hazard and Willian ensured victory away to Norwich City on Sunday.
He already has two Premier League titles to his name from his first spell at the club, as well as league titles in three other countries, and two Champions League winner’s medals, but this time, he believes that his task is to build a long-standing legacy of attractive football.
He said: “It is completely different. When I arrived before, the profile of the players was different – the profile of the club was different – and these are the most important things: the club and the players.
“It was a club without titles, with an incredible need to be pushed, and the best way to be pushed was to win titles and to make sure the club was being looked at as a champion. The club needed, at that time, to be champions and to be seen around the world to win a title.
“This time, the profile is different. Of course, the club wants to win, but we want to build a team with a certain identity. We have to build an identity to this team and adapt it to the quality of the players.”
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