Bruce to discuss name change row with Hull owner Allam

Hull City manager Steve Bruce has said he intends to talk with Assem Allam about the growing rift between the club and its fans over a proposed name change, the Guardian has reported.

Allam is intent on rebranding the club as Hull Tigers, to the staunch opposition of a large proportion of supporters, who have formed a protest group called City Till We Die. Allam responded to the protests by telling a newspaper: “They can die as soon as they want, as long as they leave the club for the majority who just want to watch good football.

The dispute threatened to overshadow Hull’s 3-1 win over Liverpool, the newspaper notes, the first time in the club’s history that they have beaten the Reds. Bruce felt that the continual protest songs and vocal crowd played a part in the victory, but does not want the fight to go on much longer and admitted he can see both sides of the argument. “In all seriousness, the chairman has put something like £70m in,” he said.

Without him, there wouldn’t be a club or a Hull City,” Bruce continued. “It would be down the tubes, in my opinion. There are not many people out there who would have put £70m into Hull.

However, I have got to have a conversation with him because I don’t think he quite understands what it means in terms of history and tradition. All he thinks about is going forward and he thinks the brand would be better. That is his opinion but there are thousands who don’t agree and there is nobody more of a traditionalist than I am.

What we can’t let it do is fester because it creates, at times, when things aren’t going so well, an atmosphere that none of us want,” the former Sunderland boss insisted.

Bruce took Hull back into the Premier League last season, escaping the Championship as runners-up to Cardiff. They are currently comfortably in mid-table, sitting in 10th place, seven points clear of the drop zone.

If we are Hull City Tigers or we are Hull City, whatever we are, we have got to stay together going forward because we need all the help we can get,” Bruce said. “We are a newly-promoted team. We have only been three years in the Premier League in our history so we are up against it. But certainly I will have a conversation with him and see what we can do.

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