West Brom confirm discussions over new shirt sponsor after Zoopla pull out over Anelka incident

West Brom have confirmed that they are in talks with several successful Indian businesses about taking over as their new shirt sponsor, according to Sky Sports.

The club’s current shirt sponsor, property website Zoopla, announced they would be withdrawing from their current sponsorship deal when it ends at the end of the season following Nicolas Anelka’s use of the ‘quenelle’ gesture, which is considered to be anti-Semitic.

Zoopla, who began sponsoring West Brom in June 2012, are owned by Jewish businessman Alex Chesterman, who is believed to be unhappy that Anelka continued to play for the team despite the incident.

The property website’s sponsorship was the biggest deal in the club’s history and now they have confirmed they will not go ahead with the arrangement.

The Baggies are said to be in early stages of discussion with several Indian firms but according to marketing director Adrian Wright, there are several with interest in the club.

“We are going to meet some top corporate houses in India which have shown interest in becoming a sponsor.

“It’s in a preliminary stage, but if an Indian company becomes our sponsor it would be a great development for us. We are going to meet them before we fly out on Saturday.

“If it happens, the name of an Indian company will be seen for the first time on the jersey of an EPL club during Premier League matches,” said Adrian Wright.

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