According to Sky
“The club has ambitious plans to build the Premier League’s most pioneering global commercial programme, partnering with innovative and market-leading organisations from around the world. The club believes Mr Purslow has the vision and the leadership qualities to help us achieve these plans,” said a statement on the cub’s website.
Purslow, 50, has worked as managing director with Liverpool, in which time he helped to renegotiate an outstanding loan, and helped with the sale of the Merseyside club, before resigning after a successful spell managing the finances.
Chelsea are hoping Purslow can make the London club more marketable around the world, meaning they will be making considerably more income for spending without breaking financial fair play regulations.
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