Liverpool are looking into the sale of naming rights for the main stand at Anfield to help pay for the cost of redeveloping the stadium, ESPN
It’s not thought that naming rights for Anfield as a whole are up for sale, however, with the Reds looking at a £75m bill for enlarging the ground. The intention is to add 8,500 seats to the main stand, raising the capacity of that one stand to 21,000.
The Anfield Road stand is also to be increased, by just under 5,000 seats, to raise the capacity of the stadium to 58,000. The work is expected to be completed by 2018 and is currently subject to a six-week consultation period, having been approved by the City Council.
Liverpool have played at Anfield since the formation of the club in 1892. It was previously home to Merseyside rivals Everton, who left for pastures new after a disagreement with the landlord. A new club was formed in Everton’s place, with Everton, formed 14 years earlier in 1878, moving to Goodison Park as a result.
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