According to Sky Sports, West Bromwich Albion are weighing up an approach for West Ham striker Carlton Cole on deadline day.
The 31-year-old has found himself behind in the pecking order to the likes of Andy Carroll, Diafra Sakho and Enner Valencia this season, which could see him push for a move elsewhere if it means more game time. Cole is said to have grown frustrated with a lack of playing time afforded to him, but it’s unknown if West Brom’s approach would be for a permanent move or loan deal. Baggies manager Tony Pulis likes to utilise a target man striker in his philosophy, and Cole would be a cheap option for him. As a result, the Hammers man could be convinced to make the move, with West Brom currently using Victor Anichebe in the role, who could be subject to squad rotation.
Cole, a long-serving, West Ham striker, had only re-signed for the club this season, after being released months prior by Sam Allardyce. But he hasn’t had the desired impact at Upton Park after joining the Londoners, so Albion could well provide him with the perfect solution. He isn’t getting any younger, so regular playing time is all the more crucial for him.
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