Six Premier League clubs have made the top ten for most valuable football club brands worldwide, with the team at the top of the list becoming the first to break the billion dollar barrier, Brand Finance List have announced, reported in The
Having a lucrative brand can be massive for a club’s financial development, as well as its growth on the pitch. Players tend to be more willing to move to successfully marketed teams – even if that success is not necessarily translating itself onto the pitch when they join – because they will inevitably be challenging for the top honours in the game.
Here is the top ten:
10) Tottenham Hotspur ($360m)
Despite not winning a trophy since 2008, the Premier League’s fifth placed team have risen two places from last year, and into the top ten. Like the rest of the top flight sides in England, their rise has coincided with the new television deal that will be worth £5.14bn, according to The Telegraph.
9) Paris Saint-Germain ($541m)
Laurent Blanc’s side enjoyed their most successful season on the pitch, clinching the domestic treble. They also boast one of the most recognised faces in world football in Zlatan Ibrahimovic. The enigmatic striker attracts attention with almost every touch he takes on the pitch, and everything he says off it, which inevitably gives the club’s image plenty of the spotlight.