Notorious hard man Roy Keane is said to be suing betting company Paddy Power for using his face in an advert during Ireland’s recent meeting with Scotland at Croke Park in Dublin.
The former Manchester United star is currently working as Ireland’s number two behind Martin O’Neil, and Paddy Power, who are notorious for their sometimes controversial guerrilla ad campaigns, are now about to feel his wrath as one of their campaigns backfired.
The advert in question shows Keane as Scottish historical figure William Wallace, made up as Mel Gibson was in the film Braveheart with the tagline “You may take our points but at least we have our freedom (ya wee p*****s)”, which references Scotland’s no vote on independence last year..
And according to a report in the Irish Times Keane hired lawyers A&L Goodbody to represent him whilst Paddy Power have hired Arthur Cox.
Keane is claiming that Paddy Power have infringed on his image rights, and a spokesman from the company said: “It’s with the lawyers, so obviously we can’t talk about it, but hopefully they won’t take our freedom to have a bit of craic.”