Top shirt sponsorship deals in football

Money has a huge part to play in modern football. Shirt-sponsorship deals make up a major part of clubs’ revenues. It’s no wonder that the biggest clubs have the best deals in the football business.

We take a look at the best sponsorship deals in the world of football.

kane tottenham

10. Tottenham and AIA (£18m per year)

The North London club takes the tenth spot on the list. Spurs signed the five-year deal worth £90m in 2014.

9. PSG and Fly Emirates (£20m per year)

PSG is one of the many clubs Fly Emirates sponsor in football. The Ligue 1 club has comparatively recently entered into the list of big European clubs.

However, their commercial appeal is still not equal to that of Premier League clubs. This deal runs until 2018.

8. Manchester City and Etihad Airlines (£20m per year)

Manchester City signed a 10-year deal worth £400m with the aviation company in 2011. Eyebrows were raised at the deal as City owners United Arab Emirates royal family also own stakes in the airlines.

The deal included shirt sponsorship, stadium naming rights among other things. Half of the amount is understood to be allocated to the shirt sponsorship.

pedro barcelona

7. Barcelona and Qatar Airways (£25m per year)

This deal was signed in 2011 and will end in the summer of 2016. The La Liga club are not expected to renew their agreement due to cases of violations of human rights in the country.

6. Bayern Munich and Deutsche Telekom (£25m per year)

The biggest club in Germany features on number six on the list. The Bundesliga champions signed a ten-year deal in 2009 and extended it by four years in 2012.

This deal reportedly contains performance-related clauses.

isco real madrid

5. Real Madrid and Fly Emirates (£25m per year)

Los Blancos signed the five-year shirt sponsorship deal in 2013. Keeping in mind that Real Madrid are one of the most famous clubs in the world, one gets the feeling that they could have done much better with their deal.

4. Liverpool and Standard Chartered (£30m per year)

Despite their struggles in recent seasons, Liverpool are still one of the most famous clubs in Asia, the Middle East and Africa. So, it was no wonder when they extended their deal with the investment bank in 2015, landing one of the top sponsorship deals in football.

The current deal expires after the 2018-19 season.


3. Arsenal and Fly Emirates (£30m per year)

Arsenal signed a five-year deal worth in £150m with aviation giants in November 2012. The current deal runs until the end of 2018-19 season.

Fly Emirates also owns the stadium naming rights until 2021.

2. Chelsea and Yokohama rubber (£40m per year)

The West London club signed the five-year deal worth £200m with the Japanese tyre giants last year. It is a significant improvement on their previous deal of £18m-per-year with Samsung.

rooney man united

1. Manchester United and Chevrolet (£53m per year)

This is the biggest shirt sponsorship deal in the sports history. The deal, which runs until 2021, is considered to be one of the reasons behind the sacking of GM global marketing chief Joel Ewanick.

Source: Forbes, Guardian

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